Alyssa Gonzalez is a graphic designer based in Colorado.

She’s a multi-disciplinary creative specializing in branding, digital marketing, and UI/UX.

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+ Design / Outside Inc.


On a Mission to Get Everyone Outside


ROLE Product DesignerOVERVIEW At Outside, I worked as a product designer focused on consumer-facing digital experiences across Outside’s ecosystem — including the main Outside website, Outside Watch and Outside Learn, and key flows supporting Outside+ membership. I partnered closely with cross-functional teams to design and improve user journeys, strengthen the brand experience across platforms, and create scalable UI systems that made content discovery, viewing, learning, and membership engagement feel intuitive and cohesive. My role blended UX strategy, visual design, and collaboration with product and engineering teams to ship thoughtful updates that supported both audience growth and long-term retention.

SERVICES

UX/UI Print Design Branding




Outside Learn





Outside Watch










Web Projects





Women’s Running Magazine


c’est la vie
© 2026 Alyssa Gonzalez