Alyssa Gonzalez is a multi-disciplinary creative based in Colorado.
+ Community
+ Modeling
Say hey :)
+ Community
Creating spaces where more people feel like they belong outdoors.
For the past several years, my work has centered building more welcoming outdoor communities through storytelling, creative strategy, education, and grassroots organizing. I partner with brands, nonprofits, and local organizations to help create experiences that prioritize connection, representation, and access.
My Approach:
- Community is built through consistency.
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Representation changes who feels welcome.
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Good design can remove barriers.
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Everyone deserves to see themselves outdoors.
- Joy, movement, and connection are forms of advocacy.
The Impact
50+
Events Organized5+
Years Building Community100s
People Connected20+
Brand & Nonprofit Partnerships50+
Events Organized∞
Events Organized
Focus Areas
Storytelling
Using design, photography, writing, and media to amplify underrepresented voices and celebrate the many ways people experience the outdoors.
Using design, photography, writing, and media to amplify underrepresented voices and celebrate the many ways people experience the outdoors.
Brand campaigns // Editorial // Photography // Documentary // Podcasts // Interviews // Speaking // Content creation
Community Building
Designing experiences that bring people together and make outdoor spaces feel more approachable.
Group rides & runs // Bikepacking trips // Community events // Festivals // Meetups // Volunteer initiatives // Outdoor programming
Designing experiences that bring people together and make outdoor spaces feel more approachable.
Group rides & runs // Bikepacking trips // Community events // Festivals // Meetups // Volunteer initiatives // Outdoor programming
Education
Creating opportunities for people to learn, ask questions, and gain confidence in the outdoors.
Clinics // Workshops // Mentorship // Panels // Beginner resources // Event facilitation
Creating opportunities for people to learn, ask questions, and gain confidence in the outdoors.
Clinics // Workshops // Mentorship // Panels // Beginner resources // Event facilitation
Advocacy & Partnerships
Collaborating with organizations committed to creating more equitable outdoor communities.
Inclusive programming // Brand partnerships // Community strategy //Event consulting // Campaign development
Collaborating with organizations committed to creating more equitable outdoor communities.
Inclusive programming // Brand partnerships // Community strategy //Event consulting // Campaign development
Featured Organizations
Treehouse Cyclery
Co-founder & Creative Director
Created community programming centered around making cycling more welcoming for BIPOC, queer, FTWNB, and beginner riders through rides, clinics, workshops, and events.Treehouse Cyclery
Co-founder & Creative Director
Protect Our Winters
Athlete Alliance Member
Partnered on events and educational opportunities encouraging women and marginalized genders to explore the outdoors.
Radical Adventure Riders
Chapter Lead
Community rides, educational programming, bikepacking events, and advocacy for gender inclusivity in cycling.
Women of Winter
Former Scholarship Recipient
Partnered on events and educational opportunities encouraging women and marginalized genders to explore the outdoors.Community Projects
Let’s Build Together
Interested in creating more welcoming outdoor experiences?
Whether it’s a community event, educational program, creative campaign, or partnership, I’d love to collaborate.
Get in touch →