Alyssa Gonzalez is a multi-disciplinary creative based in Colorado.

She works across branding, digital experiences, content, and storytelling to build thoughtful work that connects people, ideas, and communities.

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+ Design / Gnara

Woman-owned outdoor clothing company with a patented zipper that allows everyone to answer nature's call without baring skin to the elements or other people .


ROLE Director of Marketing & DesignOVERVIEW For Gnara, I supported a rebrand that needed to feel bold, functional, and fun while still showing up as a legit, trusted product brand. My role focused on helping translate their personality and mission into a visual system that could scale across digital marketing, product storytelling, and customer touchpoints without losing the playful edge that makes them stand out. I worked through typography, layout, and brand-consistent design decisions to make sure everything felt cohesive across platforms, easy to use internally, and instantly recognizable out in the wild.


SERVICES

Social Marketing Digital Design Packaging



Creative Direction / Shorts + Pants 23 Launch





POP Materials & Packaging Rebranding






Social



Merch



c’est la vie
© 2026 Alyssa Gonzalez