ROLE
DesignerOVERVIEW
Chamois Butt’r has been a trusted staple in cycling for decades, keeping riders comfortable through long days in the saddle and big adventures in between. Working with the team has been especially fun because the brand is more than just a product -- it’s rooted in humor, community, and showing up for every kind of rider. As a cyclist and creative, it’s been a treat to help evolve Chamois Butt’r into a more modern, cohesive brand while staying true to what people have loved since day one. My role has gone far beyond design: I’ve helped develop their branding system and visual direction, refined tone and voice across customer touchpoints, and launched their email newsletter for the first time: building the strategy, managing the workflow, and using performance analytics to continuously improve engagement and results. SERVICES